The Full Story
BUILT BY RIDERS
FOR THE LOVE OF TRAILS
Mission
The people building and maintaining our trails are already giving everything.
It's up to us—the riders, the users, the community—to make sure they're supported.
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Anyone making money from mountain biking has a responsibility to give back. That's why we exist.
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With every purchase, $10 goes directly to the trail organisation you choose. Simple, direct, no middlemen. You decide where your support goes.
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What we wear matters because of why we wear it.
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HOW THIS
STARTED
We work in New Zealand's trail community. We've seen the incredible passion and dedication from clubs and volunteers building and maintaining trails—but we've also seen how hard it is for them to get the support they need.
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The funding system is broken. Communities shouldn't have to beg for resources while those of us benefiting from the MTB industry do nothing.
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So we created Loamer. We're a clothing company that puts money directly back into the trails we ride.
No applications. No committees. No barriers.
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Every rider who buys from us becomes part of the solution. Every purchase funds the trails we love.
WHO WE
ARE
Loamer is founded by people like you who just love a good loamer. We are trail builders, volunteers, and fundraisers who've worked with councils, clubs, and conservation groups across New Zealand.
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We know the challenges because we live them every day.
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And to be honest, we get a bit sick of good intentioned folks giving us another complicated idea about what we NEED to do to fund the trails. We're a bit busy over here already!
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So ask yourself instead: "What can I do so they don't have to find the funding?"
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Loamer is what we can do.
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Buy gear, give back, and let's do our part to give these fullas a break.
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KEEP IT SIMPLE
Even if we only help one trail organisation get the funding it needs for a vital project, we will be stoked.
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But our vision is bigger:
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If every kiwi rider bought just one Loamer item, NZ trails would have over $3 million in direct funding.
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That's the power of everyone doing their part.
No committees, no politics—just communities funding the trails they love.
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